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Humanising Your Business the Social Media Way

by Lincoln Smith
April 15, 2014

How often have you heard the phrase ‘people buy from people’? Usually we take this to mean face-to-face meetings and personality are important in the sales process, helping to develop trust and strengthen relationships; and this still remains very relevant.

5 Major Reasons Why Salespeople Should Be Using LinkedIn

by Toby Marshall
April 5, 2014

We’ve said before that salespeople are not generally doing a great job maximising use of social media; we backed that up in this survey. When we consider B2B social networks, the gaze naturally falls on LinkedIn. It’s simply the biggest and the best…

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