Online Forums offer subscription services and a multitude of privileges to members, so why do many Associations fail to see forums (essentially websites) as a major threat? Sure, they’ve been around for over 20 years, but forums have recently boomed in size, transforming into serious competitors for smaller Associations. Online Read more…
There are many different names for the few words that powerfully describe your business… Taglines Your Story Positioning Statements Elevator Pitch We define each of these below, but they’ll have one thing in common… They all must be short, persuasive and focus on the payoff your offering. [custom_headline type=”left” level=”h3″ looks_like=”h3″]Why Read more…
Translators make it easier in B2B Marketing Say you’re planning a short business venture overseas. The language is foreign to you so you have two options: Spend a copious amount of time learning the language so you can understand and speak it fluently. Hire a translator to do it for Read more…
B2B Marketing: How to Write a White Paper A White Paper is a document used to educate readers and help them make decisions. Think of it as a ‘big fat report’ which addresses a particular issue or problematic topic and provides potential solutions and answers. White Papers are commonplace documents Read more…
How to Test your B2B copy It is important in B2B Marketing to get your messages and pitch down pat, then it’s important to consider how your copy sounds and reads. After all, if it doesn’t engage your audience and flow well, people will simply stop reading. Here are some simple Read more…
Maximise your B2B Marketing skills and identify your target audience To write compelling copy in B2B Marketing, you need to know your target audience – your HVPs. You already know your copy needs to speak to them – but who exactly are they? We’ve included two lists of questions below Read more…
B2B Marketing requires focusing your Copy only on your Target Audience In B2B Marketing, try using a ‘storytelling’ approach when writing your copy in order to appeal to who you want to appeal to. In B2B Marketing you need to ask yourself, what else can you do to make your copy Read more…