Where professionals and managers gather, so do those who hunt them, spammers. The result is LinkedIn is now drowning in a sea of junk.
It’s a platform for professionals to network and share their expertise. But Groups, the perfect platform for networking and exchanging ideas, are constantly bombarded by blatant promotions and ‘links to interesting content’.
It’s the last one, the links, that is the biggest cause of clutter. And it is also the rule that confuses most people. They constantly ask “what’s wrong with that, I’m just sharing good content that will help people in the community, I’m not selling anything.” And they are right from their perspective. The problem only becomes clear if you manage a number of groups, and see the same link posted by 3 different people. Who have each posted it to 20 or more groups.
Bulk posting is drowning out the real discussions as it is too easy to do – and Twitter is better for sharing such content if that is your intent (it often isn’t!). If you want to share interesting content on our Groups, tell the community why it is interesting and add your opinions and perspective. Then we’ll benefit and also know that you are not just trying to get your name in front of us!
Help improve groups by getting to know these “degrees of badness”….
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