Toby Marshall

B2B Marketing & Lead Generation, a very short story... A few years ago one of our clients started getting amazing results. They stumbled across a really clever sales technique that changed the way we do business. It was simple and smart - they asked thousands of targeted contacts for their opinions on challenges they face in day-to-day business. Hundreds of prospects started talking back. We soon realized that this simple method was positioning the client as expert on those issues, developing real insights, and connecting with hundreds of prospects on common ground. Best of all, prospects were coming to our client about the challenges they solve. Imagine if you could also start hundreds of valuable business relationships. Is B2B Marketing a seperate discipline to B2C? In every way yes- in terms of scale, media used, and the lead time and complexity of the buying decision. Most importantly, business to business marketing is really Business Networking and what marketers need are the skills and tools to build powerful networks. ► WHAT MAKES OUR BUSINESS VERY DIFFERENT (apart from guaranteeing results): ■ Young staff who are the ultimate for Social Media. Who grew up with it, live it, uncorrupted by the limiting beliefs of marketing departments and advertising agencies. ■ Ongoing Government R&D funding to develop new sales processes using Social Media. ■ Strong relationships with the top universities in 7 countries who send their best students to intern. We change their lives as they work on real client projects, transforming our clients in the process. ■ Skilled offshore teams we have worked with for years, and who are integrated into our local staff ★ Businesses are sick of marketers who only tell you what to do. With the leverage and innovation from our interns and offshore teams, we implement and affordably make it happen. ★