Search Engine Optimisation (SEO) is all about being found when your prospects search for a business like yours in Google (e.g. you probably searched for B2B marketing, not our business name).
But let’s face it. In B2B marketing, no one’s going to buy from a website visit.
So what’s the strategy?
SEO still needs to be a part of your lead generation mix. But it should be focused – ranking well in Google takes a lot of time, effort and content. YOU CAN’T RANK FOR EVERYTHING. So you’ve got to pick your most valuable Keywords.
Getting measurable results from SEO
Once you’ve ranked in Google, traffic still means nothing.
You still need other lead generation techniques to really make a difference. Here’s what works:
- Engaging content: So when they visit your website, they read messages that resonate.
- Email capture forms & Newsletters: You need to capture their details so you can keep in touch.
- Measuring it: It’s vital to measure where prospects are coming from and what they’re doing once they get to your site – Google Analytics does this all for you.
See our Lead Generation page for more details on this…