We are Business Marketing
We build the client relationships you need while shortening your sales lead time. We do this by breaking down the barriers between you and new prospects, and cutting through the fog of Social Media for you. Critically, we tailor our services for every client in order to deliver outstanding results!
Our large team of young professionals is the prime reason for our success in this complex world of modern marketing. Today you need to use a multitude of tools and platforms – we use a massive 24 so we need lots of product specialists.
Modern marketing using multiple platforms creates a major problem for organisations: it requires massive amounts of time to make them effective. Why? Because every message, every interaction, must be personalised and there is no software to do this. Our solutions?
- Expert offshore teams: We built long-term and close relationships with five teams located in lower wage countries, teams we can enable at any time. It keeps costs down while creating consistent execution.
- International Interns: Joining us for 6 months in their final year of studies, they get the work experience that’s a requirement of their marketing or business degrees – they are our ‘secret weapon’! Since 2008 we have always had 6-8 unpaid interns who work full-time, and their smarts, energy, and creativity delivers amazing results to our clients. We work hard to give them a great experience – and it works, as nearly all are now referrals from previous interns!
Toby says it’s time businesses got the results they deserve and stop wasting their money on Snake oil like ‘Branding’, advertising and useless websites. As a founding partner, Toby saw the potential of Social Media for B2B marketing and was the brainchild behind our unique product range.
His extensive business background made him a leading voice in the Australian marketing community, and he constantly challenges our team to innovate. A big leg up came from the Federal Government who gave us 5 years of R&D grants – the only marketing agency to be so honored!
Known for: Calling spades …….shovels! Even with clients.
Developing client strategy
Staff announcements or meetings
Kula keeps our HR and office on track, plus he organises our regular retreats to Seal Rocks. He is responsible for getting a great team together and making them into a family. He makes sure that we have an ongoing relationship with agencies & other institution who provide the best interns.
Known for: Appalling jokes and the longest name in the office.
Top-notch talent acquisition
Kati is our CRM/Database whizz. But she isn’t all brains, Kati is great with people and has a real knack for networking too. She’s also an important part of our China Events team. You can find her attending high profile events and sipping baijiu (after hours of course).
Known for: First Finnish person in the office!
Need someone that’s gonna listen and then fix the issue you’re facing? It’s Ashley. Her dedication to her clients and focus on outcomes makes Ashley a valuable and bossy member of our team. Working with her team Ashley ensures we deliver way above expectation.
Known for: The most inappropriate of nicknames, Trash!
Love of newsletters
Dislike of dogs
Ayse Lisa Allison
Lisa’s got a real knack for words and is currently our main in-house copywriter (and first ever Turkish Cypriot!). She’s also the resident vegetarian and yogini. Besides managing her clients’ marketing, she’s an important part of the China Events team ensuring all our content is top notch and that our China partners are kept in the loop.
Known for: Four passports!
Enthusiastic team members
If you want the job done, Julia’s your person (ruthless German efficiency). She’s quick on her feet, keeps everyone in check and is highly organised. Julia is great at taking care of the company accounts and is also a valuable member of our China Events team with a focus on our China Australia Events Association.
Known for: She’s actually hilarious for a German!
The office Nespresso machine
Writing long emails
Romain is our French, design guru. When he’s not rolling his r’s and eating baguette, he’s putting together stellar logos, graphics and insights reports for his clients. Great work aside, his dedication and enthusiasm is infectious – a joy to be around!
Known for: Best hair in the office!
About Lead Creation
We get your prospects talking back.
Lead Creation was just another marketing company – doing typical marketing stuff. Then we noticed one of our clients getting amazing results. They had stumbled across a really clever sales ‘technique’ that will change the way we all do business.
It was simple and smart – they asked many hundreds of HVPs (High Value Prospects) for their opinions on challenges they face in day-to-day business. Hundreds of them started talking back.
We soon realized that this simple method was positioning our client as the expert on those issues, developing real insights, and connecting with hundreds of prospects on common ground. Best of all, prospects were coming to our client about the challenges they solve.
Extending this technique into the realm of Expos and Conventions, we interviewed many hundreds of exhibitors and worked at many Expos – and now know what works and what doesn’t for Expo marketing.
From this we have created a process that engages prospects even before the Expo begins. Then ensures your booth is busy throughout the event. And that your follow up is timely and engaging with good content – ensuring you get the ROI you deserve.
With our help, you will achieve a great measure of success: the envy of your booth neighbours.
We will get your HVPs talking back!