Create a great event to seal the deal

There are just too many events and not enough prospects – it’s becoming increasingly hard to fill them.

But B2B companies still spend 28%[1] of their marketing budget on conferences and tradeshows – we know that real networking and relationships happen offline.

So how do you fill a room?

1. Test it – Start small, get feedback and refine it.
2. Clear goals – What do you want to achieve? Getting more sales is not the answer; you need to get more specific. Some good goals could be:
   1. To establish credibility and create word of mouth
   2. To provide value for your current clients
   3. To re-engage your network
3. A Strategy & Positioning – think it through. What current events are going on in your industry? How are you different to them? What can you offer that’s unique?
4. Strangers won’t come – You can’t expect strangers to come to your event at the beginning. You need a list and relationships within your network as a foundation.
5. You can’t invite everyone – you need a niche. You can then target your content.
6. Consistency – your events should be regular for you to receive value – recency, frequency and relevancy are the keys to the B2B buying decision. It also gives you a regular opportunity to meet with new prospects where they won’t feel pressured.
7. Promote it ongoing: Be found online – through SEO, Social Media and newsletters.

We can assist you in event strategy and promotion. Check out our First Wednesday events if you’d like some ideas!