Do all the heavy lifting before sales so leads come to you
Clients are more willing to do business with you if you educate and build a relationship with them, rather than hard selling.
The best way to do this?
Through Social Networks – primarily LinkedIn, the business network.
Why? Well, despite the fact that there are now 135,000,000 professionals on LinkedIn, it is a platform that enables you to do incredibly effective direct marketing such as:
- Qualifying your prospects: On LinkedIn, people fill out profile ‘fields’ which allow you to search for people of interest to your business and engage with them directly. Sales people can also qualify prospect needs by engaging in ‘discussions’ within specialised LinkedIn Groups.
- Promote your blog posts and White Papers on LinkedIn: In the right places this brings large amounts of qualified prospects to your website. You must always have calls-to-action at the end such as an event or newsletter subscription. And a way to track the results.
- Send Personalised Sales emails via LinkedIn with an engaging offer: It shouldn’t be a sales pitch, but offering targeted and valuable information to a smaller number of qualified prospects will bring potential clients into your marketing funnel.
We manage this process for clients, delivering leads on a monthly basis.
The first step to generating leads on LinkedIn is having a profile that sells your business.
Download our LinkedIn Guide to get your profile to 100% completion.