B2B marketing services

Lead Creation’s List of B2B Marketing Services

Expos & ‘Booth Envy’: Attract the largest crowd, eager to learn about your service

 

                                Why do Expos offer huge opportunities?

You have all your prospects in one place so you’re shooting fish in a barrel!.

What is LC’s unique advantage?                                                                                                                                                                                         We have interviewed many hundreds of exhibitors and worked at many expos – we know what works and what doesn’t. From this, we have created a process that engages prospects even before the Expos begins. Then ensures your booth is busy throughout the Expos. And then that your follow up is timely and engaging with good content. With our help, you will achieve a great measure of success: the envy of your booth neighbours!

Content Creation:

Why has content marketing become the crucial B2B marketing tool?

Today, every business has access to powerful publishing tools. Now you need a process to create valuable content to engage valuable prospects.

Powerful tools such as Hubspot are great at distributing your “stuff”: The problem is most companies have little content of value to share. Sales-oriented
material is no longer effective and can even alienate your prospects. To exploit the new publishing opportunities and to establish you as experts in
the field, valuable content is the missing link.

What is LC’s unique advantage in creating B2B Marketing Content?

  • Using your prospects’ ‘SAC’ responses we create valuable content for you and you have the attention of these many prospects
  • Creating content has been our prime focus for 8 years

Content Placement: Getting it read

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Getting the right content to the right people at the right time is your goal. Getting into their inbox with content that they value and then having processes to stay in touch.

Just putting content on your website or posting on LinkedIn or Facebook where you only have a few thousand followers is not content placement. Or at least it’s not effective placement!

What Lead Creation does?

We direct message your VIP’s (Very Important Prospects) to start conversations and later link them to your content.

Taglines

Positioning your brand in just a few words

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What’s a tagline and why is it crucial for business success?

A great tagline is your mini ‘mission statement’: It sparks curiosity about the company and quickly demonstrates your value in just a few words.

Where is it most used and most valuable? At conferences and events when you are asked “What do you do?” The follow up ‘money question’ might then be asked if yours is short and intriguing – “So how do you do that?”

What is LC’s unique advantage?

Creating taglines is one of our ‘Foundation Services’ that all your marketing will then be built on.

We create them with amazing speed – see our case studies for just how fast! Then we embed variations into all your messages and online content. How do we create great ones so quickly?

  1. We built a database of 3,040 real-world taglines, fantastic for sparking ideas to tailor for your business
  2. Then we get 7 of our team in a room with you and brainstorm it: powerful!