B2B Marketing Services: About Google AdWords
B2B Marketing: The world of advertising is changing, and it’s all because of Google AdWords…
What are Google AdWords?
When you search in Google, the results show up underneath the search box.
Have you noticed that the results that appear on the right side or above these ‘free listings’ look different?
These are ‘Sponsored Links’—advertisements created with Google AdWords.
The name pretty much describes what AdWords do:
People type in words, and the ad linked to those words appears.
Adwords is an incredibly effective and inexpensive method to market online and to create and control a profitable flow of leads.
AdWords enables your site to show up on the first page of the search engine results with very little work involved.
The best thing about AdWords is that you don’t waste a cent on ineffective marketing.
How is this possible? Because you only pay when people click on your ads, so if you choose your words and phrases carefully, you only pay to attract people that are genuinely interested in what you have to offer; that is, you only pay for qualified leads.
Focus only on the words and phrases you know your potential clients will type into the search box to find your services and you will open up a great flow of cost-effective leads to your website.
Read more about the very intricate B2B Marketing industry.
Cheers, Toby [B31]
Toby leads the Lead Creation Team, the only marketing agency with government research funding