B2B Marketing Services – Why Google AdWords has changed it forever

B2B Marketing: How Google AdWords has changed it forever

Not only in B2B Marketing but virtually every knowledge worker and everyone in business goes to Google to start their research or to find answers to their questions.

And in particular, it’s where many of us start our process of buying. What are my choices? What does the product or service do? Where can I get it? What does it cost? Is it reliable? What are other people saying about it? Is there something cheaper or more effective?

These are the types of questions we usually ask Google first.

So AdWords are there when you begin your research process and as you refine it. And Google works hard and (usually) intelligently to deliver the right ads, so we find the pages or videos we need. The Google mission is ‘increasing relevance’, and it’s the bedrock of their amazing market dominance.

Moreover, Google advertisements run continuously and on a very large scale. With AdWords, you can reach the vast majority of targeted users on the internet.

So now you have this information, will you go back to traditional advertising? I didn’t think so…

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Cheers, Toby [B32]

Toby leads a team of young and international B2B Marketers at Lead Creation