B2B Marketing: ‘What do you do for a living?’
What would you say in 7 words or less?
Your answer must be short, appropriate for B2B Marketing: ‘What do you do for a Living?’ the different situations where you are asked, and compelling.
“The purpose of an elevator pitch isn’t to close the sale. It’s to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.” Seth Godin
Unfortunately, many business people think an elevator pitch is a one-to-three-minute sales pitch that you could presumably give during a very long elevator ride.
But we are talking about something completely different here. It is sometimes called a ‘Positioning Statement’ and is used in response to the question ‘What do you do?’ It’s all about how to turn a casual conversation into a sales opportunity.
So, what do you do? Try answering the question in 7 words or less.
Learn more about the complex world of B2B Marketing.
Cheers, Toby. [B81]
Toby is the founder of the B2B Marketing company, Lead Creation