5 ways to use LinkedIn to get new clients It’s one thing to have an amazing product or service. The much bigger challenge is gathering and engaging with the large number of people who need it.
And with over 95% of Australian professionals online, businesses need marketing tools that allow them to capture a piece of this market.
Continue reading “Shortening the sales cycle in the world of B2B” »
A recent discussion on LinkedIn asked – Is email marketing still a good platform for B2B marketing?
It seems like a no brainer but many people still believe that buying a newsletter list is valuable. Newsletters should be reserved for clients and prospects that ‘opt-in’ only. Here was a great response:
If you are reading this you are a member of at least one professional or industry association. Associations that are expensive and so many never seem to do enough to justify their cost.
Now, within 5 years 80% of them will vanish. And the 20% who survive will look nothing like they do now. ‘Social’ networking is changing their world forever.
How are they meeting the threat? Over 90% are rearranging the deckchairs: pretty new websites; working on their ‘positioning statements’ with high priced marketing consultants; and revamping their cash cow, education. Not realising the poor cow will soon be dead meat.
Continue reading “Does your Professional Association have a future?” »
We all get too close to our business, too caught up in the day-to-day operations. We forget that we’ve got a lot of competitors. That our clients have choice and are using it.
On top of this, there always seems to be a shiny new marketing tool, the next silver bullet.
So we implement a few things, put up a Facebook page. But none of it seems to be working, and we’re not sure if it is.
We just want more clients!
But finding new clients requires pizzazz.
Last time we talked about Social Media as a platform for connecting and communicating.
Still didn’t do anything?
Many business people have trouble getting their head around Social Media. At our last event, one of the attendees rightly commented “I’ve got 500 connections, but what do I do with them?” Continue reading “When was the last time you had 135,000,000 in your sales funnel?” »
Events have always been and still are a key part of B2B marketing. But should you charge for them or run them for free? Very few businesses charge for such events. Should they? If they do, would the format and the content change?
What are the psychological elements at play? Of course paid events need good marketing and positioning (we can help!), but it will have a huge effect on the way people perceive your event: Continue reading “Should you charge for your events?” »
Too often we hear “(insert Social Media tool here) doesn’t work…”
And you know what? They’re right!
Usually they’ve built a Facebook page, or connected with 200 strangers on LinkedIn and then…nothing.
The ‘build it and they will come’ disease.
The same happened when websites were the flavour of the decade and people who didn’t use SEO thought websites “didn’t work”. Continue reading “LinkedIn doesn’t work!” »
Don’t get us wrong – writing a White Paper aimed at your niche and choosing keywords that get you found is great.
But it’s the Nokia to Apple’s iPhone…you’re just not going to dominate.
Or an ad. Or your website.
What?! Then why are we paying for them???
People downloading White Papers are usually in the early stages of buying. They’re just researching and putting feelers out… Continue reading “So I wrote my White Paper, I’m done right?” »
We asked our online community, Get Booked Out, to comment on the huge shift towards Social Networking, and what this means for business.
Is it as simple as “real networking happens face-to-face and Social Networking provides the leverage”? Continue reading “Social Networking vs. Face-to-face: How many clicks make a coffee?” »
Customers now demand more of us. The most successful companies know that innovation means they
keep growing, and stay relevant.
To stay ahead in your industry, you’ve got to continuously infatuate your clients in this ever changing world.
Aspire to be market-driving, not market-driven. Continue reading “Infatuate your Clients – How to achieve meaningful innovation” »
