How to Master Referral Marketing and make Networking Groups Profitable?
Referral Marketing and Networking Groups? Can you make groups valuable for you? Here’s how you can…
There are thousands of business Referral Marketing and Networking Groups in Australia, with over 100,000 members. However, only a few deliver a positive ROI when your time to attend meetings is factored in. Being a member could be a key part of your Referrals System, but only if you…
• Join a good network — one that delivers real value. Some are simply too expensive or consume too much of your time to generate a positive return.
• You build the System described in this paper and then use the process to build lasting relationships with other members.
What are Referral Marketing Groups?
Typically, they are franchises, and their members meet weekly or monthly. All have membership fees which range from just a few hundred dollars to over $20,000 a year. Getting referrals is a major goal of the members of all Groups. For example, with the giant American owned BNI the main goal is delivering referrals and it’s the prime focus of their weekly meetings. With others, such as the Australian-owned Business Builders Group (‘BBG’)3 that meets monthly, there is a secondary goal of helping and training members to run more profitable businesses. Underpinning the Group is the BBG mantra — that members work to get to Know, Like and Trust fellow members. And there is another category of Groups, the CEO Groups, which are way more expensive. The biggest of these, with over 1000 Australian members, is the American franchise, The Executive Connection (‘TEC’). Fees are over $20,000 a year and include ‘one on one’ coaching. These CEO Groups are targeted at medium-sized companies, and the Groups meet monthly for a half or full-day. Their model is a little tired — they need to use more technology to grow their value.
In the next article, we’ll explore what Referral Marketing Groups must have to be valuable
To know more about how to get a flow of referrals, book a complimentary 10 minute…
Marketing & Referrals Effectiveness review here https://bit.ly/2J0EWFS [GR3]