Making Referral Marketing Ideas your Most Valuable Sales Channel?
Follow us on our Referrals Adventure and learn the hacks to build you a flow of Referrals. This first article explains why for many businesses, including mine, it is their most powerful Sales Channel…
There are many sales channels that B2B companies use such as advertising, events, and distributors. So why could Referrals Marketing become your most valuable channel? And why must it…
• Your selling costs are lower and the process moves faster when it starts with a referral
• Trust is created with High-Value Prospects (“HVPs”) from the beginning — there is no better introduction than being referred by someone your HVPs trusts2
• People are willing to pay more for your services when you have been recommended. Borrowing trust from one relationship gives you more time to earn trust in your new relationship
• A client obtained through referrals is more likely to refer you
• When relationships start with trust, clients typically buy for longer
In the next article, we’ll give some powerful tips to get you started on building your new Sales Channel
To know more about how to get a flow of referrals, book a complimentary 10 minute…
Marketing & Referrals Effectiveness review here https://bit.ly/2J0EWFS [GR1]