B2B Marketing: Everything you need to know about Adwords to get started

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B2B Marketing: Learn from the AdWords Mistakes of Others! Google AdWords is a powerful B2B Marketing Service, but many small business owners don’t know how to use it correctly and so waste a lot of time and money for few sales. It can be frustrating and expensive if you don’t know how to improve the rates at which people click on your ads. Believe it or not, this is a good thing for you! It means that, with a little help and a lot of testing, you can discover how … Read More

B2B Marketing: All your Adwords questions answered

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Will the price of AdWords go up as more companies start to use them? Yes, prices have risen and will continue to rise as the B2B Marketing Services market matures and the few remaining neanderthals still advertising in the mass media die off. Adwords are like an auction; you bid to be on page one. More bidders mean higher prices. However, the increasing competition in from Facebook (and LinkedIn) may work to offset this. Should a price rise deter you? No, because they are cheap now. And you won’t really … Read More

Why AdWords is the better alternative for your B2B Marketing Services

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Why AdWords must become a key part of your B2B Marketing Services Let’s look at two alternative advertising approaches in B2B Marketing: You pay a couple of dollars or less when someone clicks on your ad. This ‘someone’ has typed words into Google that match what you sell and has a good chance of buying from you. OR You pay a thousand dollars or ten thousand dollars to place an advertisement in a newspaper or business magazine. Many thousands buy it; a few see your ad. Most who do see … Read More

B2B Marketing Services – Why Google AdWords has changed it forever

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B2B Marketing: How Google AdWords has changed it forever Not only in B2B Marketing but virtually every knowledge worker and everyone in business goes to Google to start their research or to find answers to their questions. And in particular, it’s where many of us start our process of buying. What are my choices? What does the product or service do? Where can I get it? What does it cost? Is it reliable? What are other people saying about it? Is there something cheaper or more effective? These are the … Read More

B2B Marketing Services: About Google AdWords

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B2B Marketing: The world of advertising is changing, and it’s all because of Google AdWords… What are Google AdWords? When you search in Google, the results show up underneath the search box. Have you noticed that the results that appear on the right side or above these ‘free listings’ look different? These are ‘Sponsored Links’—advertisements created with Google AdWords. The name pretty much describes what AdWords do: People type in words, and the ad linked to those words appears. Adwords is an incredibly effective and inexpensive method to market online … Read More