B2B Marketing: Testimonials are a weapon to reach more Prospects

Toby MarshallTestimonials: Lots!Leave a Comment

Testimonials prove what you say is True B2B Marketing works when you convince someone that they will benefit by using your product or service; that their life or business will be improved in some way; and that the gains will far outweigh the outlay of money and/or time and energy. In B2B Marketing, you can prove your case with testimonials marketing, facts, physical demonstrations, guarantees, pictures, and references. Which is the most powerful of them all?  The Testimonial. Since what others say about you is so effective, testimonials are the key … Read More

B2B Marketing: How to turn happy Clients into your biggest advocates

Ashley SabbouhB2B Sales Strategy, Blog, Testimonials: Lots!Leave a Comment

B2B Marketing: The Questions you need to Ask Your Happy Client In B2B Marketing, a stellar testimonial is not general or vague praise—the most convincing are detailed and specific. To get a great one you need to ask the right questions about the things you’d like to promote. What were the specific benefits our product provided? What measurable results did you see? How soon did you see these results? Have you used other service providers or products like ours before and been unsatisfied? Did our products/services save you time or money, … Read More

B2B Lead Generation: How your Positioning statement can give you Power?

Toby MarshallB2B Sales StrategyLeave a Comment

Bill: “What do you do John?” John: “I sell insurance. And what do you do Bill?” Bill: “I have an interesting niche in a field some people find boring ….. I help businesses protect assets and secure their future.” Bill’s response contains an important lesson for professionals: no matter what you do, you need to position it in the best light and differentiate yourself from the competition. They both sell the same thing, business insurance. Now, it’s difficult to think of a more tedious subject if you are trapped in … Read More

B2B Marketing: How can you build online presence?

Ashley SabbouhB2B Sales StrategyLeave a Comment

Twitter, Facebook, SEO, AdWords, Keywords, websites…the list goes on of online B2B Marketing tools that you ‘should’ be using. But what I’m about to tell you will give you the answer to all your online B2B Marketing woes: Building a great online presence is the same as building a great business. Small businesses often get overwhelmed by the online world as they have smaller budgets and can’t decide where their money is best spent. But if you built your online strategy like you would a good small business, you will … Read More

B2B Lead Generation: How your Positioning statement can give you Power?

Ashley SabbouhB2B Sales StrategyLeave a Comment

Bill: “What do you do?” Bob: “I sell insurance. What do you do?” Bill: “I have an interesting niche in a boring field. I help businesses protect their assets and feel more secure about their future.” These responses demonstrate an important lesson for professionals: no matter what you do, you need to position it in the best light and differentiate yourself from the competition. Bill and Bob both sell business insurance. Now, it’s difficult to think of a more tedious subject if you are trapped in a lift with someone! … Read More

B2B Social Media Marketing: Is it really similar to B2C?

Ashley SabbouhB2B Sales StrategyLeave a Comment

A new consensus among online marketers appears to be that B2B Social Media and B2C strategies are converging, that they are becoming more similar. It’s a recent departure from the thinking that B2B marketing requires a fundamentally different approach because of the nature of the audience, the length of the sales cycle, and the products and services themselves. This has been called a “myth” in some quarters… The “Myth” of B2B Social Media? In a post entitled Crushing the Myth of B2B Social Media on the Convince and Convert site, Jay Baer argues that B2B social media … Read More

B2B Social Media Marketing: The Power of Asking the Right Questions on LinkedIn – Part 2

Ashley SabbouhB2B Sales StrategyLeave a Comment

Ask the right question at the good person, this is the key to improve your business. But, is it really different with social media marketing? Our brains love questions – and the right question can engage us so effectively that we can solve a problem, shift perspective to provide a new angle on an issue, fuel the creative process, or encourage conversation. All of these are relevant on social media but many business leaders have problems with starting the conversation, especially. Finding a balance in raising the right topic and … Read More

Elevator Pitch: 3 Tips For Pitching To Prospects In A Business Setting

Toby MarshallB2B Sales StrategyLeave a Comment

We identified four different situations you may find yourself in when the need for an elevator pitch arises, and you must click into “lead generation” mode. These are: Social – Not a Prospect Social – Prospect Business – Not a Prospect Business – Prospect It’s the last one of these that we focus on here. When you are in a business setting and you know the person you are talking to could be a prospect, here are three general tips to continue the conversation: 1. Position Your Company in your … Read More

Will Social Media Replace the Face?

Toby MarshallB2B Sales StrategyLeave a Comment

Online vs. Offline marketing is a common debate however it’s no longer valid. The boundaries blurred long ago — and good marketing uses a mixture of both. The raw facts: 80% of Australians are online 2.8 m Australians are now reachable via LinkedIn So no longer is it a debate of whether you do one or the other, but how you mix them. And whether the transition is done effectively. Online activity has led to clutter However, online activity has also led to clutter; studies show that we’re exposed to … Read More