How to Write Compelling Copy in B2B Marketing In B2B Marketing, a compelling copy should always be tailored to appeal to prospects wants and desires. Wants vs. Needs Most of us will read a billboard, an ad in the paper or a few pages of a website and think, “Ok, Read more…
Content is the cornerstone of B2B Marketing, but it’s too much work to do it alone. Increasingly businesses are outsourcing their B2B Marketing content requirements to professional writers, graphic designers, video makers, and so on, to better meet their content targets. This raises the question of how you maintain quality. It Read more…
B2B Marketing words to persuade your HVP’s B2B Marketing is all about Words that create action. Successful persuasion copywriting taps into people’s emotions and makes them act. It makes Jane Doe put down her morning coffee and continue reading after she’s skimmed that first paragraph. It’s also what makes her interested Read more…
Your B2B Marketing content not driving the leads you expected? Now is not the time to get frustrated and throw the keyboard out of the window. Start getting smarter with your B2B Marketing content. Here are five ideas for starters… Mix it up more If you’re a little bored of Read more…
About to post an article you wrote for your LinkedIn connections? Or maybe you want to link to an industry-related article to share with your Twitter followers. While this is good practice in most cases, there are some basic guidelines to follow before posting an article – whether you wrote Read more…
The humble blog has come a long way from the late 1990s when a few eager individuals used the newest web publishing tools to get their thoughts out to the world. In B2B Marketing, blogging has grown in importance over the past five or six years with the growth of Read more…
Find your voice and improve your B2B Marketing If it’s getting harder to make a splash with your content, it’s probably because more businesses are out there doing it. You may no longer be the exception to the rule, but part of the rule. This is no different to, in Read more…
How to Preserve Quality Content in Your B2B Marketing In B2B Marketing, it’s great to care enough about your content that you actually feel a little nervous when you publish it and anxiously await feedback. But most of us don’t have time to fret over how a piece of content Read more…