In shaping their content marketing strategy, small business owners often plan an eBook in the mistaken belief that it is merely a long blog post that they can rattle off in a couple of short writing sessions.
While it’s true that eBooks do come in different shapes and sizes, they generally require more planning and forethought than blog posts, and there are some important differences to bear in mind. (more…)
In the first two parts we have seen the importance of content marketing to B2B Marketing businesses and why the first step to a successful strategy is to understand your buyers inside out.
Here we look at some of the best practices of content marketing, as outlined in Brendan Bell’s paper called The New Rules of Content Marketing. (more…)
B2B Marketing: The Buyer’s JourneyContent Marketing Part 2
In the first part we looked at the rising importance of content marketing to B2B businesses. Here we focus on the first approach you need to take to start incorporating this valuable marketing strategy into your business.
The approach presented below we have been stressing to clients for a while, but a recent paper by Brendan Bell called The New Rules of Content Marketing has provided some valuable additional insight. (more…)
This is the second part of our post about the optimization strategies we commonly use at Lead Creation for our clients’ B2B marketing and SEO. SEO can be a complicated and time-consuming process but here are six powerful on page website optimization strategies which you can implement yourself, right away: Read more…