The Laws of SEO for B2B Marketing

Ashley SabbouhKeywords & SEOLeave a Comment

The key SEO Laws for selling to others in B2B Marketing That’s a lot of acronyms in one title! But we need to ask—do B2B Marketing businesses have to do things differently to B2C businesses? The answer is “yes—slightly” and here are the key SEO laws for companies selling to other businesses: Google treats every page and every link equally, so ultimately B2B business SEO is the same. The main difference lies in your strategy. Typically in B2B you have hundreds of competitors and so the short keywords in your field … Read More

B2B Marketing: How to find the keywords that will attract your VIP’s

Ashley SabbouhKeywords & SEOLeave a Comment

In B2B Marketing, having the right keywords is key to make sure your VIP’s can find you. How do you find your Keywords for B2B Marketing? Finding the best keywords to target for your business involves a process of filtering. We start with a large amount of keywords, and break these down according to our four rules of traffic, relevancy, competition and commerciality. The most effective strategy is to use the free Google AdWords Keyword Tool. This was (obviously) developed by Google, and it will approximately estimate the traffic on … Read More

B2B Marketing: Keywords 101 – How using them will attract your VIP’s

Ashley SabbouhKeywords & SEOLeave a Comment

Using Keywords for your B2B Marketing will attract your VIP’s Investing in SEO is more important now than ever. To succeed in both B2C and B2B marketing, you need to be found fast Direct VIPs to your Business with Keywords ‘Keywords’ are the main foundation stones of all online marketing today. They are the words and phrases people search for when looking to find products or services like yours; and not just any people, it’s the people you want – your VIPs (Very Important Prospects). Unless you know the words … Read More

B2B Marketing: The Absurdity of Websites That Sell

Toby MarshallKeywords & SEOLeave a Comment

If your B2B Marketing online presence is all about promoting your business, you are making a giant and very brave assumption. Let them in B2B Marketing come to you That people have visited your website or your LinkedIn profile or other online sites to learn about you. Or to buy from you. That they came there to find you and therefore you should take this chance to sell to them, to tell them about what you do and all the value you provide. This thought process reminds me of Diet … Read More

B2B Marketing: Cost effective marketing with website optimization

Ashley SabbouhKeywords & SEOLeave a Comment

Google search results in B2B Marketing You know how you type a search into Google… Have you ever actually asked yourself how those companies with a B2B marketing strategy appear first on the page? Appear first on what Google calls search results? Well it’s all to do with relevancy. I’m about to tell you how Google recognises this relevancy and exactly how you can boost your website to the top of those search results. SEO is the process of improving relevancy for search engines like Google. The best optimised websites … Read More

Keywords. The biggest selling marketing book, The Dummies Guide, gets it so wrong.

Toby MarshallKeywords & SEOLeave a Comment

Fascinating that the biggest selling marketing book for SMEs, the Dummies book, only has one short chapter on the internet. And Keywords, the foundation stone of modern B2B Marketing are only mentioned twice, and just in passing. And how they define Keywords is just wrong: “Keywords are words or phrases that describe the content of your page”.   Well, sort of. The real definition: “The most commonly used words typed into Google to find a business like yours”. Why just Google? Because in most advanced economies, Google dominates. And if … Read More

B2B Marketing: 6 Key steps to improving your SEO

Ashley SabbouhKeywords & SEOLeave a Comment

Improving your SEO strategy in B2B Marketing Our expert team at Lead Creation uses twelve main strategies to optimize websites. SEO is a complicated and time-consuming process, but here are six of the easiest and most powerful B2B Marketing strategies that you can implement yourself right away: Focus on Text You need a website that is predominantly text-based. Understand that Google’s robot programs can only read text. Websites overloaded with graphics and flash can’t be read—and therefore won’t appear in the top search results. Use text wherever possible; you can … Read More

B2B Marketing: Can Potential Clients find you Online?

Toby MarshallKeywords & SEOLeave a Comment

How to gain potential Clients Online in B2B Marketing We often get calls from small business owners who want us to ‘do some internet B2B Marketing for them’. But when we get to the crux of their call, we find that most think that all this involves is a website. Yes, a website is a part of it, but it actually plays a fairly minor role in terms of a great internet marketing strategy. The website is just the centre of your internet marketing, the hub, but have you ever … Read More