Referrals: Generate Leads by earning them

Toby MarshallReferrals: Great onesLeave a Comment

 How to Earn Referrals… We know that referrals are a great tool for lead generation in any business. But the only way to get them is to earn them. We earn a referral by first earning a client’s trust, reducing their perceived risk and providing a fantastic service. How to Earn Trust Find something extra that you can do for them, beyond what they were expecting: some extra work, outside the scope of your agreement, provided with ‘your compliments’. Give referrals to your clients and show them where they might … Read More

Referrals: Boost your Lead Generation with Communication

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3 Steps to boost your Lead Generation with Referrals Whether we are talking about getting referrals to boost lead generation or improving our working relationships with colleagues, the key ingredient for establishing and maintaining healthy relationships is better communication. Below we look at three great ways to enhance the provider-client relationship to make it easier for them to provide referrals for your business 1.     Education through Communication Firstly you need to educate your clients as to who would be a good referral for you. One way is to release regular … Read More

Referrals: How to get them from non-clients?

Ashley SabbouhReferrals: Great onesLeave a Comment

Process to get Referrals from non-clients These follow a similar process to referrals from existing clients: ask for it but always in a structured way. With non-clients there is also more of a case for using an incentive to encourage people to make an effort. At Lead Creation we offer two alternatives: 1. A few thousand off the price of our services (or given to their favorite charity). Offer to fix an element of their own marketing – one that gives them the biggest possible impact on their business. 2. Offer to … Read More

Referrals: How to reduce your sales burden

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Cost-effective Marketing with Referrals Referrals help ensure the stability, profitability and growth of your business into the future. ‘Word of mouth’—a friend telling their friends about your services—is very cost-effective marketing. In order to get more out of it than this, you need to turn happy customers into advocates, who remember to go and tell their friends about you. Asking doesn’t hurt, nor does developing a network of contacts who can mention you throughout their own extended networks; but building a whole network of advocates is what you are really … Read More

Referrals from Clients: Confirm that you’ve Earned it

Ashley SabbouhReferrals: Great onesLeave a Comment

What would your Clients say if you asked for a Referral? The only way to earn referrals is to first earn a client’s trust, reduce their perceived risk and provide a fantastic service. So what can you do to achieve this? 1. Find something extra that you can do for them, beyond what they were expecting: some extra work, outside the scope of your agreement, provided with ‘your compliments’.Give referrals to your clients and show them where they might be able to get new business. If you do this in … Read More

Referrals: Your clients will help you sell your services, just ask them!

Ashley SabbouhReferrals: Great onesLeave a Comment

The Powerful Referral Tips that we swear by …   1. Get Permission to ask for referrals immediately after you’re awarded the contract or the order The following way of asking referrals nearly a 100% success rate: Thank you for the contract; we are looking forward to doing a great job for you. When we have delivered and you are happy with the results, we would then really appreciate two things from you. Firstly, a testimonial about our work, and secondly I’d like you to think of a few people who … Read More

Referrals: Better communication with your clients gets you lots!

Ashley SabbouhBlog, Referrals: Great onesLeave a Comment

Referrals: Make it Easy for your Clients What is always the key ingredient for establishing and maintaining relationships with others, including clients? Better communication. A key part of that is to educate your clients as to who would be a good referral for you. One way is to have regular newsletters—it’s easy and cost-effective. The content should be focused on helping them and providing value, not a constant sales pitch. They should also have some personal news and may even contain some fun or humour. In return, regular newsletters benefit … Read More

B2B Marketing: Why are Referrals so Valuable?

Ashley SabbouhReferrals: Great onesLeave a Comment

Referrals are valuable because… Referrals reduce the cost of your sales process and shorten your ‘sales cycle’ Referrals from someone they trust means your new client will be more trusting of you from the Get-go. Your business is “well positioned” and now they are likely to remain clients for longer, and of course give you another referral later! The three golden rules to get anything of value, including referrals: Have a plan. Ask for what you want. Make it easy for them to give it to you. Referrals from Existing Clients—just Ask! You’ve done everything right. Your … Read More