Social Media Marketing: What should I tweet about; how to use Lists

Ashley SabbouhSocial Media: your ‘how-to’ guideLeave a Comment

Firstly, what should I tweet about to make my Social Media Marketing effective? Tweeting about recent industry news helps convey you’re an ‘expert’ in your field. This can be more easily done by following popular blogs, feeds or tweeters who provide up-to-date information. These tweeters will usually link you to invaluable blog posts or news feeds. When possible, ask a question regarding current events. You will find that this level of interaction will bring about more responses and retweeting, rather than simply giving your tweet a title and a link. … Read More

Online Marketing: How to build your presence

Toby MarshallSocial Media: your ‘how-to’ guideLeave a Comment

Social Media Marketing: Facebook, Google+, LinkedIn, Keywords, Instagram…the list of tools seems endless But what I’m about to tell you will give you the answer to all your online social media marketing woes: Building a great online presence is the same as building a great business. Small businesses get overwhelmed by the online world as they have less money to spend and there are so many options today. But if you build your online marketing strategy like you would a good small business, you will always be headed in the … Read More

The CEO’s Biggest Fear: Engaging in Social Media Marketing

Ashley SabbouhSocial Media: your ‘how-to’ guideLeave a Comment

Why CEOs fear Social Media Marketing We’ve all said something tactless or embarrassing at one time or another. You know – asking a woman when’s the baby due when she’s not pregnant; asking the birthday boy how many people are coming to his own surprise party. That sort of thing. Now take that and multiply it by a million – that’s the fear that CEOs have about saying something wrong on social media. Engagement on social media spreads a hundred times quicker and further – just ask Burberry about its 2015 Snapchat … Read More

Social Media Marketing: 3 Ways to increase the Value of Twitter

Ashley SabbouhSocial Media: your ‘how-to’ guideLeave a Comment

We all know Twitter, but do you know these three ways to increase the value you get? 1. Twitter is the Ambassador for your Personal Brand In Twitter everybody is their own personalised brand. While your username and bio give you limited space to convey your personality and hobbies to fellow Twits (160 characters for a bio), the background of your profile can also be customised to add information about yourself. Specialisation: Your profile may be Branded—@TobyLeads (CEO of Lead Creation) or Personal. Branded profiles have an advantage in leveraging the … Read More

Social Media Marketing Case Study: Top 5 Traffic-growing Tools

Ashley SabbouhSocial Media: your ‘how-to’ guideLeave a Comment

Lead Creation’s Social Media Marketing Case Study A few months ago we decided it was time to grow our website traffic and raise our profile as bloggers, so we turned to the maestro, Jeff Bullas (www.jeffbullas.com) for help with our Social Media Marketing. After all, anyone in this tiny country on the back side of the world with over 400,000 hits a month and 474,000 Twitter followers must know something! Why are we only doing it now after eight years of running a B2B marketing agency? Are we just slow … Read More

How to convince a CEO that Social Media Marketing is Vital

Ashley SabbouhSocial Media: your ‘how-to’ guideLeave a Comment

Selling Social Media Marketing to CEOs For a business, anything that is not ultimately geared towards growing sales is not going to interest a CEO much. That and reducing costs. Fortunately, social media marketing can achieve both… Reduced costs Businesses are used to doling out money on printing, design work, interstate trips, advertising, customer service and so on, and social media has the potential to reduce these costs. Through the communication and networking channels of social media, particularly the ‘business network’ LinkedIn, it is possible to outsource work overseas and tap into … Read More

How much Social Media Marketing is too much?

Toby MarshallSocial Media: your ‘how-to’ guideLeave a Comment

Deciding the right amount of Social Media Marketing Recently on our Social Media for SMEs LinkedIn Group, a member asked: “How much frequency is valuable to followers? SM experts promote frequency of posts vs. clients who often prefer less is more. Given we’re posting relevant content, what are your thoughts on frequency?” The best answers we’ve summarised below and you can join the Group to see the full discussion. “That’s a great question. Can one rule fit all circumstances? I would back quality over quantity, but by posting infrequently followers … Read More

Social Media Marketing: The Twitter Beginners Rules

Ashley SabbouhSocial Media: your ‘how-to’ guideLeave a Comment

So now you know about how to set up a Twitter account and how to gain followers, but what’s next on your Social Media Marketing strategy? What are the ground rules of Twitter? Tweeting is a 140 character message that is only sent to your followers. Tweeting is the best way to be seen by your followers as a source of expertise in your field as long as you don’t sell too hard. To become their expert, you must ensure that your tweets have the following: Useful information of value … Read More