B2B Marketing: 5 reasons why MailChimp is the best Autoresponder Software

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An autoresponder program in B2B Marketing must meet certain criteria. MailChimp fulfills these and can be used in B2B Marketing businesses to: Send HTML newsletters from templates Maintain email lists and groups Capture data through website forms Send follow up Auto-responses to downloaders Gather analytics on email performance and activity The setup of some MailChimp functions does take some basic IT knowledge, but it has quite user-friendly visual designers which makes it easier to use. These help you design new templates for your HTML emails, as well as create forms from … Read More

B2B Marketing: 17 Features your email program must have

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What Autoresponders must deliver in B2B Marketing There are many autoresponder programs to choose from nowadays. A good one to help you in B2B Marketing will: Work for you 24/7 Notice if there are duplicate email addresses, and so will not send the same message more than once to an email address Send only to working, confirmed email addresses Provide links which allow people to easily unsubscribe, if they choose Allow you to customize the content sent out so that you can include ‘Hi Tom’ (when you are sending to … Read More

B2B Marketing: 3 Rules when emailing a ‘Cold List’

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A ‘cold list’ is a list of people whose details you have, who you intend to market to, who have not expressly agreed to receive any material from you. For B2B Marketing in Australia, you are allowed to send unsolicited content, if it is relevant to the receiver’s business (but not in the United States). However, it is a grey area where the bureaucrats err on the side of the receiver. So, to avoid complaints, there are three rules we strongly recommend you follow if emailing to a cold list: Never … Read More

B2B Marketing: 10 things your Autoresponder should do

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B2B Marketing: Keeping your prospects involved – Autoresponders In B2B Marketing, once you have a potential client’s email address, you can send them marketing emails informing them of, and ultimately selling them, your services. Remember: do not spam with hard selling emails. It may get attention, but definitely not customers. It is crucial that this information is relevant to what the potential client is seeking. Instead, send subtle, engaging and informative content through autoresponders. The purpose is to keep yourself ‘front of mind’. Now, when they are ready to commit … Read More

3 rules when emailing a ‘Cold List’

Toby MarshallWebsites/Auto ResponseLeave a Comment

A ‘cold list’ is people whose contact details you have, who you intend to market to, who have not expressly agreed to receive any material from you. For business-to-business marketing in Australia, you are allowed to send unsolicited content when it is relevant to the receiver’s business (but not in the United States). However, it is a grey area where the privacy bureaucrats err on the side of the receiver in deciding what is relevant. So, to avoid complaints, there are three rules we strongly recommend you follow if emailing a cold … Read More

10 Things your Autoresponder must do

Toby MarshallWebsites/Auto ResponseLeave a Comment

Once you have a potential client’s email address, you can send them marketing emails informing them of, and ultimately selling them, your services. But it is crucial that this information is relevant to what the potential client is seeking. Remember: do not spam with hard selling emails. It may get attention, but definitely not customers. Instead, send subtle, engaging and informative content through autoresponders. The purpose is to keep yourself ‘front of mind’. Now, when they are ready to commit to using services like yours, they will think of you … Read More

Don’t Understand Website Lingo? You Need A Translator.

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Say you’re planning a short business venture overseas. The language is foreign to you so you have two options: Spend a copious amount of time learning the language so you can understand and speak it fluently. Hire a translator to do it for you. Now obviously hiring a translator may be the more expensive option (depending on how much you value your time), but it is a rapid shortcut that will allow you to grasp the language well without having to learn it. And since you’re not planning on living … Read More

B2B Marketing: The 9 Key points of Direct Marketing

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The powerful Direct B2B Marketing tool The most important thing to know: what niche is most profitable for your business – these are your Gold Clients. Once you know that, then every Marketing Communication in B2B Marketing you write should have all nine points to be effective and profitable. The Offer – this should appeal directly to your niche of Gold Clients. The whole point of the offer is to capture their contact details. A Reason To Respond Now – otherwise most simply won’t. Clear Instructions – a single clear path to action. … Read More