Cruiser Interactive: Trade Show mega results

Lincoln SmithB2B Marketing Case StudiesLeave a Comment

“We started working with Lead Creation just 19 days before an emergency services trade show. We had decided to exhibit at this show on the Gold Coast, a major investment for a startup. Despite the short time frame, they managed to make it work for us – we were slammed at our stand and established many long-term connections. Since they had trained us to qualify prospects, we were able to identify and prioritise time spent with potential clients. What really helped was the new positioning statement they created for us. … Read More

The B2B Marketing Book: Testimonials

Ashley SabbouhB2B Marketing Case StudiesLeave a Comment

Useful for all types of businesses Toby’s book “Get Your Prospects Talking Back” is useful for all types of businesses – small or a large. It especially helped me improve the Social Networking process for my company. We managed to get great testimonials from clients. For any entrepreneur, whether in an established business or startup, this book contains considerable social media insights we can all take advantage of. This book gave me a clearer understanding of Social Media trends and I would highly recommend this book to everyone who thinks … Read More

B2B Lead Generation Testimonials

Ashley SabbouhB2B MarketingLeave a Comment

Generating Quality Business Leads  I recommended Toby as a subject-matter expert to speak at the annual convention of our 2000 financial planners on the business use of Social Networking tools, specifically LinkedIn, for generating quality business leads. I again asked him to present a similar workshop at our Social Media Cafe for employees. On both occasions, the feedback from the participants was extremely positive, particularly around the clarity of underlying principles, the practical value of the advice, and the collaborative style and authenticity of Toby as facilitator. He is never … Read More

Our Team: Testimonials

Ashley SabbouhB2B Marketing Case Studies, Our PeopleLeave a Comment

Generous, Intelligent, Educated I’ve known Toby for 30 years, and he continues to be as he always was: generous, intelligent, educated, creative, enthusiastic and fun to be around. – Rodney Marks – Comedian, Hoax speaker Well Connected  Since meeting Toby at a networking event 2 years ago, I have found him to be very well connected in the business arena. Through his events and others, he has introduced me to great contacts that have helped me with my business. I thoroughly enjoy his First Wednesday Club and by turning up … Read More

Business Networking with the new Tools

Ashley SabbouhB2B Marketing Case Studies, Business NetworkingLeave a Comment

Key Elements of Networking  I recently went to Toby’s ‘Business Networking on Steroids’ breakfast seminar recently and walked out surprised. Toby broke down the three key elements of Networking, How to ‘focus’ on which Social Media Platforms, and also showed ‘when’ you should use of-line networking. Toby – I got so much out of the morning. Whenever people see this event pop up – they should attend. Toby knows people, and about people. Toby’s enthusiasm is infectious and his knowledge without peer. I am also eternally grateful for the free … Read More

RSM Bird Cameron: Filling a Valuable Event

Ashley SabbouhB2B Marketing Case StudiesLeave a Comment

“We had a high value event coming up, an all day Symposium for Finance ­Professionals. There was strong content and a great venue, and we wanted to ensure that we reached individuals outside our normal network of clients and contacts. We engaged Lead Creation to invite Finance ­Directors and Controllers – 3 days after starting the campaign, and with only half the LinkedIn invitations sent, we had 55 bookings and were now over booked. The event was a great success, and there are now many new companies in our network.” … Read More

Attaché: Leveraging a minor convention speaking role

Ashley SabbouhB2B Marketing Case StudiesLeave a Comment

“At a leading Accountants technology ­convention in Melbourne, I had a relatively small role as the­ ­facilitator of one of the concurrent break out ­workshops. Lead Creation directly introduced me to 65 new leads who approached me for a chat at the ­conference. Because Lead Creation had proactively ­facilitated communication leading into the event, these ­prospects were already engaged and committed to progressing a relationship and became valuable connections for my future marketing. Overall we had a total prospect pool of 300 ­potential new channels to market.” Glyn MacLean Manager … Read More

Art of Mentoring: Generating “Booth Envy”

Ashley SabbouhB2B Marketing Case StudiesLeave a Comment

How do you know things are really working. When You get jealous glances and comments from the people on ­neighbouring booths, due to the number and quality of your visitors. Art of Mentoring, a Sydney-based company, attended the ASAE Annual Convention in ­Detroit: a huge time commitment and expense for two Directors traveling from Sydney. Lead Creation’s challenge was to create booth envy, and it worked… “Our booth neighbours kept commenting on how busy our stand was and were shaking their heads in disbelief, and with some envy.” But being … Read More