Cruiser Interactive: Trade Show mega results

Lincoln SmithSuccess StoriesLeave a Comment

“We started working with Lead Creation just 19 days before an emergency services trade show. We had decided to exhibit at this show on the Gold Coast, a major investment for a startup. Despite the short time frame, they managed to make it work for us – we were slammed at our stand and established many long-term connections. Since they had trained us to qualify prospects, we were able to identify and prioritise time spent with potential clients. What really helped was the new positioning statement they created for us. … Read More

The B2B Marketing Book: Testimonials

Ashley SabbouhSuccess StoriesLeave a Comment

Useful for all types of businesses Toby’s book “Get Your Prospects Talking Back” is a great book, useful for all types of businesses. It’s tips can help everyone whether a small or a large business. This book helped improve the Social Networking process for my company. We managed to get some great testimonials from clients using the tips in the book. It is a great book for any entrepreneur whether in an established business or a startup, and has some great opportunities in Social Media we can all take advantage … Read More

B2B Lead Generation: What our clients say

Ashley SabbouhB2B MarketingLeave a Comment

Generating Quality Business Leads  I recommended Toby as a subject-matter expert to speak at the annual convention of our 2000 financial planners on the business use of Social Networking tools, specifically LinkedIn, for generating quality business leads. I again asked him to present a similar workshop at our Social Media Cafe for employees. On both occasions, the feedback from the participants was extremely positive, particularly around the clarity of underlying principles, the practical value of the advice, and the collaborative style and authenticity of Toby as facilitator. He is never … Read More

Our Team: Testimonials

Ashley SabbouhOur People, Success StoriesLeave a Comment

Generous, Intelligent, Educated I’ve known Toby for 30 years, and he continues to be as he always was: generous, intelligent, educated, creative, enthusiastic and fun to be around. – Rodney Marks – Comedian, Hoax speaker Insightful and Engaging Have had the opportunity to hear Toby speak both in the US and Canada on the topic of recruiting in a global arena. Toby is insightful and engaging and his unique point of view forces even seasoned recruiters to rethink the way they do their jobs. – Judy Tilmont, Executive Recruiter at … Read More

Business Networking with the new Tools

Ashley SabbouhBusiness Networking, Success StoriesLeave a Comment

Key Elements of Networking  I recently went to Toby’s ‘Business Networking on Steroids’ breakfast seminar recently and walked out surprised. Toby broke down the three key elements of Networking, How to ‘focus’ on which Social Media Platforms, and also showed ‘when’ you should use of-line networking. Toby – I got so much out of the morning. Whenever people see this event pop up – they should attend. Toby knows people, and about people. Toby’s enthusiasm is infectious and his knowledge without peer. I am also eternally grateful for the free … Read More

RSM Bird Cameron: Filling a Valuable Event

Ashley SabbouhSuccess StoriesLeave a Comment

“We had a high value event coming up, an all day Symposium for Finance ­Professionals. There was strong content and a great venue, and we wanted to ensure that we reached individuals outside our normal network of clients and contacts. We engaged Lead Creation to invite Finance ­Directors and Controllers – 3 days after starting the campaign, and with only half the LinkedIn invitations sent, we had 55 bookings and were now over booked. The event was a great success, and there are now many new companies in our network.” … Read More

Attaché: Leveraging a minor convention speaking role

Ashley SabbouhSuccess StoriesLeave a Comment

“At a leading Accountants technology ­convention in Melbourne, I had a relatively small role as the­ ­facilitator of one of the concurrent break out ­workshops. Lead Creation directly introduced me to 65 new leads who approached me for a chat at the ­conference. Because Lead Creation had proactively ­facilitated communication leading into the event, these ­prospects were already engaged and committed to progressing a relationship and became valuable connections for my future marketing. Overall we had a total prospect pool of 300 ­potential new channels to market.” Glyn MacLean Manager … Read More

Art of Mentoring: Generating “Booth Envy”

Ashley SabbouhSuccess StoriesLeave a Comment

How do you know things are really working. When You get jealous glances and comments from the people on ­neighbouring booths, due to the number and quality of your visitors. Art of Mentoring, a Sydney-based company, attended the ASAE Annual Convention in ­Detroit: a huge time commitment and expense for two Directors traveling from Sydney. Lead Creation’s challenge was to create booth envy, and it worked… “Our booth neighbours kept commenting on how busy our stand was and were shaking their heads in disbelief, and with some envy.” But being … Read More