Art of Mentoring: Generating “Booth Envy”
How do you know things are really working. When You get jealous glances and comments from the people on neighbouring booths, due to the number and quality of your visitors.
Art of Mentoring, a Sydney-based company, attended the ASAE Annual Convention in Detroit: a huge time commitment and expense for two Directors traveling from Sydney. Lead Creation’s challenge was to create booth envy, and it worked…
“Our booth neighbours kept commenting on how busy our stand was and were shaking their heads in disbelief, and with some envy.”
But being busy is NOT the goal; it’s to meet people who already know about the value your business can deliver.
After day one, Melissa Richardson, the CEO from AoM said:
“Wow! What a day. We were REALLY busy. Saw about 50 people today and many are really high quality leads. Some are very sizeable Associations.”
And day two was a carbon copy of day one…