The Guide to Leveraging LinkedIn for your Marketing
LinkedIn has already dramatically altered the way many of us do business. And the extent of its impact is mushrooming.
Traditional offline marketing methods have become expensive and inefficient and businesses are turning to LinkedIn to occupy this void.
LinkedIn has become a veritable feast of decision makers and influencers, your clients, all congregating in the same place. Whether you are a lawyer, accountant an architect or an IT consultant, your clients are on LinkedIn.
But are you? And are you just dabbling?
This guide will help you with:
- Creating a Strong Profile – Selling yourself on LinkedIn
- The steps you need to take to get your profile to 100% completion.
- Writing a persuasive Professional Headline
- Getting Recommendations
- Growing your network
- Marketing using ‘Groups’ and ‘answers’.