- Why not film them and put them onto a DVD or Vodcast to send out to prospects
- Put the videos on your YouTube channel
- Certainly include them on your company website, front and centre
- Put them on your LinkedIn and Facebook profiles
The possibilities are becoming more varied with every week, as social media begins to mature.
Videos are surprisingly cost-effective and simple ways of spreading testimonials. They work because nowadays more people watch and take in video messages than read and absorb information from long texts (not you: you’re reading this!)
They are also effective because people can’t skim through videos in the same way they might a letter or email. So with video or audio you can effectively control the order in which your prospects get the testimonial information, making it far more convincing and effective.
You can also make video testimonials more interesting by dramatising them—use multiple voices, inflection, emphasis, music, sound effects and so on, to make the content more interesting and engaging.
People may also watch out of sheer curiosity, if you have a snappy title or graphic, increasing your chance to sell your business effectively.
Try to get creative with how you present and display your testimonials – the days of long paragraphs from customers that nobody really reads are over. It’s very easy nowadays for your clients to make more compelling testimonials that really sell your business and get in front of more of your prospects.
Discover more ways to flaunt your Lead Generation abilities.