Simply because that’s the presenters’ background in 95% of the cases. That’s what they grew up with and where they gained their hard-won experience.
Historically virtually all marketing has been consumer-focused, so it’s not surprising that virtually all marketers have consumer backgrounds. As you will see from the following, it leads to some bizarre strategies.
You should be across most of the main B2B marketing copy tips if you have been following these blog posts lately.
There are three more tips we’d like you to bear in mind when you are sitting down to write any marketing copy – you probably haven’t heard these anywhere else:
Move over “Gather Sell Sell”. In B2B Marketing it’s time for “Gather Engage Sell”! Gather Engage Sell in B2B Marketing Since the dawn of commerce, the concept of gathering clients and selling to them has existed. The first markets were Read more…
This is the second part of our post about the optimization strategies we commonly use at Lead Creation for our clients’ B2B marketing and SEO. SEO can be a complicated and time-consuming process but here are six powerful on page Read more…
Referrals: Make a Business Event Powerful! This continues from our previous post on networking time wasters and avoiding events that don’t deliver real value. Now let’s look at the No. 1 outcome that makes a business event really powerful, really valuable—meeting other business Read more…
If you’re in online B2B marketing, you need some basic utilities, like any business does. Most businesses need computers, electricity, a workspace, running water, lighting etc.
SEO is one of those utilities; it is as much a business function of B2B marketing as a telephone is these days.
In the old days we may have added a listing in Yellow Pages, but the Internet has meant that’s no longer necessary.
Not sure how many scores of billions of people are using Social Media these days – last time I read it was around six times the population of the world!
I’ve always been a bit average at math but I do use the Internet and I have a pair of eyes – I can see that, no matter where I go, people are connecting to Social Networks. Love it or hate it, Social Media is the main development on the Internet in recent years and that’s the case as much for B2B Marketing as it is for teenagers (and forty-somethings) uploading photos of their birthday cakes.
Yet, there are still plenty of skeptics rolling out the same old arguments about it not being necessary for their business to get involved and it being the “latest fad”; they probably said the same about the mobile phone and email.
There are some arguments that the skeptics CAN’T win, though. If it’s your role to convince senior execs in a business to start using the dynamic tools of social networking (like LinkedIn and Twitter) try the following out for size – and see what reaction you get. (more…)
Sounds a bit like the Keystone Cops from the great era of black and white films doesn’t it!
However, there is a serious point to make for your lead generation and marketing strategy that will be immediately obvious to you if you have ever started reading a website that sounds…frankly …ridiculous.