Public Relations was and is a great communication tool. However with today’s media fragmentation and social networking, the opportunities to get value for money from PR have shrunk. Hugely!
Let’s start with where PR continues to be a great investment for your marketing dollar:
If the buyers of your product are people, surely it’s a no brainer, you sell B2C?
Well, maybe. But rarely is it purely business to consumer. Often the users of a product or service are people. But the people you need to sell to are Distributors (retailers, wholesalers).
Also there are businesses that influence who buys your product. They are ‘influencers’ and they justify a lot more effort in terms of marketing and sales than what a single consumer justifies. (more…)
There are 3 radically different ages:
Business owners – save yourselves a bag of money! For an effective website that is going to be at the forefront of your lead generation plans, don’t hire a designer at the start of the process. Contrary to popular belief, the very last stage of website design, before development starts, should be gaining aesthetic advice from a designer.
Hire a graphic designer once you’ve finished putting together a strategy for your platform, your content, optimization and your messaging.
Learning elevator pitches without planning where and when to best use them is not going to help generate leads for your business. Following are ten of the golden rules to follow when creating your pitches.
1. A great ‘Elevator’ provides just enough information to hook the listener in and spark a conversation. It is just the beginning, not the close; think lead generation not sales.